Women in franchise ownership
Building community through leadership and connection
Built to lead,
connected to grow
CertaPro Painters® is proud to support a growing community of women franchise owners who are thriving in a traditionally male-dominated industry. Our business model is built on leadership, relationship-building, and business management, not painting experience, creating opportunities for entrepreneurs from a wide range of backgrounds.
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Connection and support through WISE
Craft meaningful relationships and gain ongoing support
Women franchise owners also have access to WISE (Women Inspiring Success & Excellence), a peer group dedicated to fostering connection, mentorship, professional development, and shared best practices. Through WISE, women owners can build meaningful relationships with fellow franchisees while gaining support from others who have successfully navigated the path to business ownership.
At CertaPro, we believe diverse perspectives make our network stronger, and we're committed to helping all owners succeed.
Explore the franchise journey
Everything you need to get started
Why franchise with CertaPro?
This opportunity is not about picking up a paintbrush. It's about running a professionally managed business.
Our franchising process
We know it is important for a potential business to know the steps that it takes in order to get started.
Your investment and start-up costs
Each franchise opportunity has different investment requirements, we make owning a franchise affordable for just about anyone.
Find a market for your future franchise
We have availability in all major and secondary markets across the US and Canada.
Franchise FAQs
Do I need painting experience to own a CertaPro Painters franchise?
The CertaPro Painters® franchise model is designed around managing a professionally operated painting business rather than requiring the franchise owner to perform painting work personally. Owners receive training and access to established systems and support, but remain responsible for leading and operating their independently owned local business.
How large is the opportunity?
The painting industry represents a multi-billion-dollar market with significant room for growth. As the largest painting company in North America, CertaPro Painters® still holds less than 2% of the overall market, creating substantial opportunity to gain market share in local communities.
How do I find customers?
You won’t be starting from scratch. Franchise owners benefit from national brand recognition, digital marketing programs, website and SEO support, customer referrals, repeat business, local marketing initiatives, and word-of-mouth referrals. Dedicated marketing support helps owners drive demand and grow their customer base.
How are territories determined?
Territories are carefully designed using demographic data, prospective homeowner information, paint sales trends, consumer buying patterns, and decades of historical performance data. Each franchise owner receives a protected residential territory defined by ZIP codes.
Is the market already too competitive?
Not necessarily. A fragmented market often creates opportunity. Many painting businesses are small independent operators, giving CertaPro owners the ability to differentiate through brand recognition, professional systems, customer experience, and operational excellence.
What training and support will I receive?
All new franchise owners complete our four-week Foundations Training Program, which includes both in-person and virtual instruction. Training covers sales, operations, marketing, production management, recruiting, and financial performance. Ongoing coaching is provided through a dedicated Franchise Business Consultant and Marketing Success Manager.
Can I operate from home?
Yes. Most new franchise owners begin by operating from a home office, helping keep overhead low while they build their business. As the business grows, many owners transition to office space within their territory.
Will I need to hire employees?
As your business grows, you’ll build a team to support operations, sales, and customer service. CertaPro provides a proven roadmap to help owners scale at the right pace and add team members as demand increases.
Is the business recession-resistant?
CertaPro owners have the opportunity to build both residential and commercial revenue streams. This diversification can help create stability and provide additional growth opportunities across different market conditions.
What is the term of the Franchise Agreement?
The initial franchise term is 10 years, with renewal opportunities available for owners who meet the applicable requirements at the time of renewal.
Do I need special licenses?
Licensing requirements vary by state and municipality. Depending on your location, you may need a painting contractor, home improvement contractor, or similar license before beginning operations.
Who owns CertaPro Painters®?
CertaPro Painters® is part of FirstService Brands®, a leading provider of home and commercial service brands across North America.
Ready to start your own franchise?
CertaPro Painters® is here to help you create your own success story.